For marketing you can actually measure.
Products
One platform, three modules.
Tracking is the foundation, and Analytics and Affiliate build on it. Take what you need. Everything runs on a single data set. Just click through.
Want everything from a single provider? Tracking, Analytics and Affiliate are also available together as easy.360.
Talk to us about easy.360 →Facts, not promises
Measured, verified and award-winning.
Every year, our software measures billions in revenue, in line with European data protection law and on servers in the EU.
€6.5 billion
revenue measured
73 million
transactions
567 million
unique clicks
98.000
tracking requests per minute on Black Friday
27
currencies in use
Calendar year 2025, all production systems.
GDPR-audited
TDDDG-compliant
Hosting in the EU
ISO 27001-certified data centers
Head of the Tracking Lab
Bundesverband Digitale Wirtschaft e.V.
Best technical service provider 2025
Working with EASY-M
It really is that EASY.
We come from affiliate marketing, and tracking has been our foundation from day one. Brands like OTTO, MediaMarktSaturn and DOUGLAS have worked with our software for many years. What drives us: making data so tangible that working with it feels easy and is even fun. Whether you're already an expert or just becoming one.
Support when you want it
If you like, our experts will set everything up with your team and support you all the way to go-live.
Direct points of contact
You talk to people who know your setup, instead of explaining everything from scratch every time.
Connect once, use everywhere
Your channels and tools connect through 90+ integrations. From then on, every product works with the same data, with no reconciling between systems.
Get to know us →
Success stories
Now all relevant KPIs come together in one dashboard. That saves me work every day and, above all, I can finally optimize campaigns based on hard facts instead of gut feeling.
We have been working very successfully with EASY-M for several years. They always respond to individual requests and requirements and implement them quickly and flexibly.
For us, EASY-M is a driver of innovation that manages to translate our complex and constantly changing requirements into a tailor-made system, with data protection and security built into its DNA.
For Borussia Dortmund, it was essential to achieve maximum transparency with full data protection. Above all, the goal was to break down tracking and data silos and bring them together in a single solution.
Throughout our long-standing partnership, EASY-M has always delivered tailored, innovative solutions for our highly complex requirements and supports us with fast service and expert advice whenever challenges arise. The collaboration is outstanding on a personal level, too!
Florian Sander
Borussia Dortmund
Markus Kellermann
mai xpose 360 GmbH
Jana Kunz
Ernsting's family GmbH
Jannis Jersch
Borussia Dortmund
Andreas Erler
OTTO GmbH & Co. KG
Industry standard
We don't just measure. We set the industry's standards.
Member
Active in the Bundesverband Digitale Wirtschaft e.V. since 2013
Chair
Tracking Lab
Chair
Affiliate Marketing focus group
PerformixX Award winner
Best technical service provider 2025
Read the article →
Markus Wigbels
CEO of EASY-M, heads the Tracking Lab and the
Affiliate Marketing focus group at the Bundesverband Digitale Wirtschaft (BVDW) e.V.
How to get started
Four steps to data you can trust
Getting started is easier than you think. We're with you from the first conversation to a fully running system.
01 Get to know us
Free initial consultation
On a video call, we look at your setup and work out together which product is right for you.
Clarity on where to start
02 Demo
Personal demo
We show you the features that move you forward, using your own use case.
Your own demo account
03 Go-live
Guided setup
Our experts build the setup together with your team and support you all the way to go-live.
A live system, set up together
04 Ongoing support
Support and optimization
We stay by your side and adjust the setup whenever your tech stack or the legal situation changes.
Direct contacts for your setup
What teams want to know up front
Usually not. Setup runs through the tag manager, either your existing one or the server-side tag manager from EASY-M. For more complex integrations, our engineers support you during onboarding.
Yes. The software is GDPR-audited, all servers are located in the EU, and you decide which data is passed on to platforms like Meta or Google.
Yes, that's exactly what EASY-M is built for. Tracking runs server-side via your own domain and with your own first-party IDs. Ad blockers, ITP and browser restrictions don't hold back your measurement.
Yes, a data processing agreement (DPA) under Art. 28 GDPR is standard with us and covers all technical and organizational measures.
Exclusively in ISO 27001-certified data centers in the EU. Your data never leaves the scope of the GDPR.
Yes. EASY-M supports multiple client accounts: you manage many customer accounts under one login, assign permissions to your team and switch between accounts without logging in again.
90+ integrations, from affiliate networks like Awin to Google Ads, Meta and TikTok to CRM systems like Salesforce. If a tool is missing, you can connect it via webhook or API.
Let's take a look at your data together.
Tell us where you stand today, and we'll show you which product will get you the furthest.
Book a call with Sebastian