Web analytics your entire team can understand in seconds.
For experts and everyone on their way to becoming one.
Why web analytics with EASY-M?
Just ask your data.
Type your question into the chat and get the answer straight from your data, complete with figures and a chart. You decide where the AI runs: in the self-hosted model on our servers or via MCP directly in the AI tool you already use.
01
Management
Revenue and trends at a glance, without waiting for the monthly report.
02
Sales
See which pages and campaigns actually generate leads and align your sales team accordingly.
03
Marketing
Costs and results per campaign, including ad spend imported from the networks you use.
04
Experts
Full depth via SQL, API and MCP whenever you need it.
EASY.AI
Example
How did revenue per channel develop last quarter?
Revenue rose by 18 % in Q3. Google Ads is growing fastest.
Source: transactions from 1 July to 30 September, all properties
Which landing page generates the most leads?
The page /sale/herbst-aktion, with 412 leads in the last 30 days.
Source: "Lead" conversions, last 30 days
How much did a new customer from Meta cost us in October?
€23.40 per new customer on average. The autumn campaign performs best at €18.90.
Source: Meta cost import and transactions, October
Give me the query for that as SQL.
Sure, here's the query I used for the report:
SELECT channel, SUM(revenue) AS umsatz FROM transactions WHERE date >= '2026-07-01' GROUP BY channel ORDER BY umsatz DESC;
Ready to use in SQL access
Ask a question about your data …
Revenue and costs at a glance, across all your channels.
What your current analytics tool can't see
Website, shop and portals. In one dashboard.
Comparison
No more of the usual compromises
What you know from conventional analytics tools, and what EASY-M offers instead.
Instead of
Designed on the drawing board
→
With EASY-M
Built with the teams who use it every day
Instead of
Measurement in the browser
→
With EASY-M
Server-side on your domain
Instead of
Delayed reports
→
With EASY-M
Real time, live in the dashboard
Instead of
Servers outside the EU
→
With EASY-M
Servers in the EU
Instead of
Limits and sampling
→
With EASY-M
No volume limits
Instead of
Ad costs via export
→
With EASY-M
Cost import from Google, Meta, TikTok and many more
Instead of
Legal gray area
→
With EASY-M
100% compliant with GDPR and TDDDG
Instead of
Data stays with the provider
→
With EASY-M
You own your data, governed by a data processing agreement
Developed together with Borussia Dortmund
“For Borussia Dortmund, it was essential to achieve maximum transparency while ensuring full data protection. […] With EASY-M, we can analyze user behavior across all platforms in a privacy-compliant way.”
Industry standard
We don't just measure. We set the industry's standards.
Member
Active in the Bundesverband Digitale Wirtschaft e.V. since 2013
Chair
Tracking Lab
Chair
Affiliate Marketing focus group
PerformixX Award winner
Best technical service provider 2025
Read the article →
Markus Wigbels
CEO of EASY-M, heads the Tracking Lab and the
Affiliate Marketing focus group at the Bundesverband Digitale Wirtschaft (BVDW) e.V.
The right plan for your team
How to get started
Complete data in four steps
Switching from your current analytics tool is easier than you think. We support you from the first conversation all the way to go-live.
01 Get to know us
Free initial consultation
On a video call, we'll look at your current setup together and discuss whether switching makes sense for you.
Clarity on your data gaps
02 Demo
Personal demo of our web analytics
Server-side tracking, attribution and cost data from your advertising channels, shown using your own use case. We use realistic demo data for this.
Your own demo account
03 Go-live
Guided setup
Our experts can help with the setup and support you through go-live.
Live system
04 Ongoing support
Support and optimization
We stay by your side and adjust the setup whenever your tech stack or the legal situation changes.
Direct contacts for your setup
Frequently asked questions
Your data runs server-side through a first-party domain that belongs to your website, and it stays in the EU. There's no sampling and no data transfer to the US. On top of that, you see transactions, cost data and attribution in one system instead of piecing them together from multiple tools.
Yes. The servers are located in the EU, no data is transferred to the US, and no third-party cookies or external scripts are used. As with any web analytics, you need your users' permission to measure, in other words their consent.
These visits aren't simply lost. Our system records the actions as "No Cookie" or "No Consent", and you can still analyze them. That way, you can see what happens on your site even when the banner is declined.
No. All hits are included in every plan. No hit quotas, no extra charges per thousand page views, no sampling. Even if your traffic jumps tenfold during a promotion, you don't pay more.
Ad blockers, ITP and browser restrictions block conventional tracking scripts in the browser. As a result, some of your visits and conversions go missing without you noticing. Because our measurement runs server-side through your own domain, these blocks don't apply and your numbers stay complete.
Not at all. You just need to set up the right tags. If you like, we'll handle the setup together with your team. You manage tags directly in the built-in tag manager, connect apps via the EASY SDK, and pull in ad costs from Google, Meta and TikTok through integrations.
We developed it together with Borussia Dortmund, a partner that sees extreme traffic peaks on match days and doesn't accept any gaps in its data.
Let's take a look at your web analytics together.
Show us how you analyze your data today, and we'll show you what else you could see with easy.ANALYTICS.
Book a call with Sebastian