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/ FAQ

Everything you need to know up front

From setup to support: here are short answers to the questions we hear most often from teams considering EASY-M.
Do we need developer resources for the integration?

In most cases, no. The integration runs primarily through the tag manager. You can use your existing tag manager setup or switch to the EASY-M first-party tag manager free of charge. Your marketing team can set up EASY-M in just a few minutes, without your IT department spending weeks writing code. For more complex integrations, our solution engineers support you during onboarding.

Is EASY-M GDPR compliant?

Absolutely. EASY-M follows a "privacy by design" approach. Because we move tracking logic to the server (server-side tracking) and use first-party data, you keep full control over which data is shared with third parties such as Meta or Google. No data leaks out unintentionally. On top of that, EASY-M has been audited for GDPR compliance.

Does tracking work without third-party cookies?

Yes, that is exactly what EASY-M was built for. Browser restrictions (ITP/ETP) and ad blockers cause conventional pixels to lose up to 30% of data. We use server-side APIs and our own first-party IDs (emid) to measure and attribute conversions precisely, independent of browser cookies.

Do you offer a DPA (data processing agreement)?

Yes, signing a DPA is part of our standard process. You can download our pre-signed DPA directly in the dashboard and countersign it digitally. It meets the requirements of Art. 28 GDPR and transparently sets out all technical and organizational measures (TOMs).

Where is our data hosted?

Our server infrastructure is located exclusively in ISO 27001-certified data centers within the European Union. This means your data is 100% subject to European data protection law and never leaves the scope of the GDPR.

We are an agency. Can we manage multiple clients?

Yes. EASY-M supports multiple client accounts (multi-tenant). You can manage hundreds of client accounts under a single agency login, give teams different access rights and switch between accounts without logging in again.

Which marketing channels and tools do you support?

We offer more than 95 native integrations. They cover all major affiliate networks (Awin, Impact, CJ), paid media channels (Google Ads, Meta, TikTok) and CRM systems (Salesforce, HubSpot). If a tool is missing, you can connect it at any time via webhook or custom API.

What happens if we need help during setup or afterwards?

We won't leave you on your own. All plans include access to our documentation and support hours. For enterprise clients and agencies, we offer dedicated onboarding, setup reviews and Mattermost support to make sure your data flows run cleanly from day one.

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