easy.AFFILIATE

The software for your own affiliate network. Your partners, your data, your rules.

With easy.AFFILIATE, you run your partner program as your own network, under your brand and at a fixed price.
Built on the tracking EASY-M has used to help shape industry standards since 2010.

Get a no-obligation intro Network or your own program?

Brands and agencies that work with easy.AFFILIATE

Your partner program, under your brand

partner.nordwind-mode.de

Nordwind Mode

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DEU

Facts, not promises

Measured, verified and award-winning.

Every year, our software handles billions in revenue and tens of thousands of publisher projects, in line with European data protection standards and on servers in the EU.

€6.5 billion

revenue measured

73 million

transactions

567 million

unique clicks

currencies in use

98.000

tracking requests per minute on Black Friday

Calendar year 2025, all production systems.

GDPR-audited

TDDDG-compliant

Hosting in the EU

ISO 27001-certified data centers

Head of the Tracking Lab

Bundesverband Digitale Wirtschaft e.V.

Best technical service provider 2025

Network or your own program

Three ways to run a partner program. Only one is entirely yours.

With a network, you pay a cut of all your revenue and share your partners. Building your own software ties up your team for years. With easy.AFFILIATE, you get the best of both: your own network and ready-made software.

What matters

Public networke.g. a large affiliate network

In-house developmentSoftware built in-house

easy.AFFILIATEYour own network, ready-made software

Who owns the partners?

The network. Publishers sign up there.

You.

You. Publishers sign up in your portal.

Costs

A fee on all referred revenue.

Development and operation by your own team.

A fixed monthly price, regardless of your revenue.

Brand

The network's brand.

Your brand.

Your domain, your logo, your colors.

Tracking

The network's technology, the same for every customer.

Build it yourself and keep it working against ad blockers and ITP.

Server-side on easy.TRACKING, with its own tag manager.

Billing

Runs through the network.

Homegrown, often in Excel.

Automated with easy.BILLING, with review status and audit log.

Data

Stays with the network.

Stays with you.

Stays with you, on servers in the EU, governed by a DPA.

Other networks

One network, one login.

Build every integration yourself.

Import data from other networks, with one report for everything.

Features

Everything your partner program needs. In one system.

Billing, sales reconciliation, creatives and monitoring all come together. Your team looks after partners, not spreadsheets.

Automated billing

The system generates credit notes, payouts and payout runs on its own, with review status and audit log. No Excel and no month-end stress.

Automated sales reconciliation

Cancellations, returns and approvals come straight from your shop, ERP or CRM via SFTP or API. Rules for duplicates and voucher codes apply automatically.

All networks in one system

Import data from other affiliate networks and use easy.AFFILIATE as the single source of truth for all your partner marketing.

Also included

Partner portal under your brand

Your own domain, logo and colors. Partners apply, you approve with one click.

Marketplace

Find new partners and let them find you.

Creatives and product data

Upload creatives once and schedule when they go live. The system detects dead feeds and dead links.

Click and post-view tracking

Clicks tracked server-side and first-party, post-views if you want them.

Customer journey and attribution

See which partner opens the journey and which one closes it, with the attribution model of your choice.

Built-in server-side tag manager

If you like, manage all your tags in the same system, server-side and without an extra tool.

Commissions on your terms

New customer, existing customer, basket, voucher: you decide who gets how much for what.

Voucher attribution

The system automatically assigns voucher codes to the right publisher.

Lifetime commissions

Reward partners who consistently bring in valuable customers, including for repeat purchases.

Basketfreeze

Lock in basket values reliably.

EASY.AI and automated tracking tests

The support assistant checks click, cookie and sale on its own and alerts you when something's off.

24/7 monitoring and alerts

The system flags tracking outages, unusual spikes and voucher leaking immediately.

Reports and custom dashboards

By day, campaign, publisher and creative, with custom views for your team.

Data warehouse integration

Your affiliate data flows automatically into BI systems, so reporting takes no manual work.

Unlimited markets

All countries in one installation instead of one program per market.

EU hosting, GDPR-audited

Hosting exclusively in the EU, software audited for GDPR compliance.

Tracking as the foundation

For others, tracking is a feature. For us, it's the foundation.

easy.AFFILIATE runs on easy.TRACKING, which we have been building and continuously improving since 2010. It's developed by the team that leads the Tracking Lab at the BVDW.

Server-side on your domain
Clicks and sales run through a subdomain of your shop, not through third-party pixels.
Built-in server-side tag manager
All your tags in one system, no extra tool needed.
Experts who help set the standards
The team behind it leads the Tracking Lab and the Affiliate Marketing focus group at the BVDW.

More about easy.TRACKING

Black Friday at DOUGLASClicks compared with a normal day (schematic)

November 2025Peak: 3.4x

On Black Friday, DOUGLAS saw 3.4 times the load of a normal day. Read the DOUGLAS case study →

Product data

Your products, automatically in your partner program.

easy.AFFILIATE pulls your products straight from your shop system or ERP, with up-to-date prices and product information. Every product automatically gets a tracking link that your publishers can use right away.

Products imported into the system automatically, straight from your shop system or ERP
Prices and product information stay up to date without manual upkeep
Tracking links created automatically for every product
The system detects dead feeds and dead links on its own

Up to 50,000 products from Growth, up to 10 million from Scale and unlimited in the Enterprise plan.

Product feed, Shop DELast import: today, 14:15

Shop system or ERPeasy.AFFILIATEPublisher portal

12,480 products importedSample data

ProductPriceTracking link

Wollmantel Nordkap€189.90partner.nordwind-mode.de/p/48211

Strickschal Fjord€39.90partner.nordwind-mode.de/p/48207

Lederstiefel Hamra€149.00partner.nordwind-mode.de/p/48164

Daunenjacke Polar€229.00partner.nordwind-mode.de/p/48150

Billing

Billing that takes care of itself.

Create, review and approve payouts in a single cockpit. Cancellations and returns flow in directly from your shop, and credit notes are generated automatically. At DOUGLAS, the level of automation is 99.85%.

Automatic sales reconciliation via SFTP, API or CSV
Credit notes and payout runs without Excel
Review status and audit log for every run
Alerts for missing imports or discrepancies

Billing cockpitSample data

€121,181pending approval

38credit notes created

Nov 15next run

RunVolumeAmount

October, cashback portal12,723 trans.€89,244

October, content partners1,356 trans.€25,380

October, voucher portal605 trans.€6,305

October, influencers44 trans.€252

Free on-demand webinar

Who still has time for this?

Anja Heinicke (Head of Customer Success) and Markus Wigbels (CEO) on automation in affiliate operations

Watch now

EASY.AI for your partner program

The AI delivers the facts. You make the call.

Tracking tests, reports, commission queries and monitoring: EASY.AI takes care of the routine work. Use it via chat in the system or via MCP in ChatGPT, Claude or Copilot.

100% within the EU on request

EASY.AIExample

Ask a question about your partner program …

Integrations

All networks connect. One source of truth for everyone.

You don't have to migrate everything at once. Automatically import transactions from other affiliate networks and make easy.AFFILIATE the single source for all your partner marketing. +90 Integrations.

AwinNetwork

TradedoublerNetwork

ADCELLNetwork

Your shop, ERP or CRMCancellations, returns, approvals

easy.AFFILIATESingle Source of Truth

One report for all partners

One billing process

Every sale counts once

Who it's for

For everyone who wants to run their partner program themselves.

Whether you run your own program or programs for others, everyone works on the same platform with the same data.

Advertisers

You run your partner program yourself, as your own network under your own brand. For one shop, several brands or many countries in a single installation.

OTTO, MediaMarktSaturn, DOUGLAS

Agencies and networks

You run partner programs for your clients or your own network, on our technology and under your name.

e.g. uppr

Publishers

More than 61,000 publisher projects were active on our systems in 2025. easy.PUBLISHER adds the publisher side to easy.AFFILIATE.

61,000 active projects

“More than 10 years of successful partnership speak for themselves. As the largest owner-managed agency for performance partnerships, we need a technology foundation that keeps pace with our growth while delivering consistently stable tracking. […] EASY-M not only gives us this technical reliability, it also wins us over with complete flexibility and genuine collaboration as equals.”

Kristina Gärtner, Authorized Signatory & Director Tech, Finance, People @ uppr GmbH

Industry standard

We don't just measure. We set the industry's standards.

Member

Active in the Bundesverband Digitale Wirtschaft e.V. since 2013

Chair

Tracking Lab

Chair

Affiliate Marketing focus group

PerformixX Award winner

Best technical service provider 2025

Read the article →

Markus Wigbels

CEO of EASY-M, heads the Tracking Lab and the
Affiliate Marketing focus group at the Bundesverband Digitale Wirtschaft (BVDW) e.V.

Case study

Five markets, one installation

For more than 15 years, DOUGLAS has run its partner program through its own network with EASY-M, fully automated and across several countries at once.

DOUGLAS

“The DOUGLAS partner program has grown over more than 15 years, and many of our publishers have worked with us for years. With our own network, we are the contracting party, the point of contact and the sender all in one. That means we decide for ourselves which terms apply in which market. EASY-M provides the technology for this, while the program strategy stays entirely with us.”

Alicia Schmidt

Affiliate Manager, DOUGLAS

15 years

Partnership with EASY-M

5 markets

in one installation

99,85 %

Level of automation

Read the case study

How to get started

Leave the network without losing revenue.

Moving to your own network is easier than you think. We support you from the first conversation to a fully running program.

01 Get to know us

Free initial consultation

In a video call, we look at your partner program and show you where automation saves you the most time.

Clarity on what can be automated

02 Demo

Personal demo of easy.AFFILIATE

Tracking, billing, tracking tests and EASY.AI, demonstrated on your own program.

A setup proposal for your program

03 Go-live

Guided setup

We set up tracking, sales reconciliation and publisher integration together with your team and support you all the way to go-live.

Your program live, set up together

04 Ongoing support

Support and optimization

We stay by your side and expand the setup as your program grows or you add new markets.

Direct contacts for your setup

Initial call

Let's take a look at your partner program together.

You show us your program, and we show you how much routine work easy.AFFILIATE takes off your hands.

Book a call with Sebastian

Sebastian Pacheco

Product Owner Analytics and Sales Manager

FAQ

What teams ask before switching

Don't see your question? Sebastian will answer it in your initial call.

How does the cost of easy.AFFILIATE compare to a network fee?

You pay a fixed monthly price, with no share of your revenue. As your program grows, your fee stays the same. In a network, by contrast, you pay a fee on every bit of revenue it generates.

Can we keep working with networks like Awin?

Yes. You import data from other networks automatically, so easy.AFFILIATE remains your single source for all partners.

Can we run the portal under our own brand?

Yes. Your publisher portal runs on your own domain, with your logo and your colors. Your partners only see your brand.

Where is our data stored?

Exclusively on servers in the EU. The software is GDPR-audited, and processing is governed by a data processing agreement.