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/ WE ARE EASY

We give companies back control

Our mission is data sovereignty. Trends come and go – we build infrastructure that lasts. For sustainable growth and long-term security.
Meet the team
At EASY-M, we believe data sovereignty isn't a luxury – it's the foundation of every modern business. Our mission is to finally bring marketing teams and data protection officers to the same table and resolve the old dilemma between growth and compliance. We know the challenge you face: marketing needs precise data to make decisions, while legal demands absolute security. All too often, that leads to risky workarounds or flying completely blind. We're changing that.
We're not just another analytics tool with colorful dashboards. We build the infrastructure for the post-cookie era. Our technology moves data collection from the insecure browser to the controlled server. The result is a system built for clarity: precise attribution that doesn't just comply with data protection laws but makes them the standard. Whether you're a scaling start-up or an established corporation, EASY-M delivers the technical excellence "Made in Germany" that your IT demands and the performance insights your marketing needs.
What drives us is simple: in a world of "walled gardens" and tech giants, your customer data should belong to you – transparent, independent and safe from third-party access. Complexity in digital marketing may be unavoidable, but chaos isn't. We're building EASY-M to bring structure to your data flows. We're not here to overload you with features. We're here to give you a stable foundation for the future. That's our commitment – and we keep it as EASY as possible.
Markus Wigbels
Founder & CEO
/ EASY-M at the BVDW

Expertise that sets standards.

As an active member of the Bundesverband Digitale Wirtschaft e.V. (BVDW), we don't just develop software – we define tomorrow's tracking standards and secure the future of digital marketing.
2013
Joined the BVDW
2025
Took over as chair of the Affiliate Marketing focus group and the Tech Lab
650+
Companies in the BVDW for which we help shape regulatory and technical guidelines
Alessandro Nieddu
System Administrator
Alwina Leinweber
Financial Accountant
Anja Heinicke
Head of Support
Daniel Hörenkamp
IT Project Manager
Daniel Steinweg
IT Operations
Darya Gorlova
Software Developer
Flemming Busman
Software Developer
Jan-Philipp Schmeißer
Technical Director
Jo-Ann Schneider
Technical Account Manager
Johanna Steinweg
Head of Frontend
Kevin Lenk
Head of Marketing
Leonie Engstfeld
Technical Account Manager
Marc Hess
Forever in our hearts
Markus Wigbels
CEO
Maurice Fletgen
Software Developer
Moritz Müller
Project and Customer Success Manager
Sandra Rivas
Software Developer
Sebastian Pacheco
Senior Project Manager
Stefanie Goede
Technical Account Manager
Tarik Böhnke
Software Developer
Alwina Leinweber
Financial Accountant
Markus Wigbels
CEO
Alessandro Nieddu
System Administrator
Daniel Hörenkamp
IT Project Manager
Daniel Steinweg
IT Operations
Darya Gorlova
Software Developer
Flemming Busman
Software Developer
Jan-Philipp Schmeißer
Technical Director
Johanna Steinweg
Head of Frontend
Marc Hess
Forever in our hearts
Maurice Fletgen
Software Developer
Sandra Rivas
Software Developer
Tarik Böhnke
Software Developer
Kevin Lenk
Head of Marketing
Moritz Müller
Project and Customer Success Manager
Sebastian Pacheco
Senior Project Manager
Anja Heinicke
Head of Support
Jo-Ann Schneider
Technical Account Manager
Leonie Engstfeld
Technical Account Manager
Stefanie Goede
Technical Account Manager
Bonnie
Happiness Manager
Emma
Happiness Manager
Günther
Happiness Manager
Kaya
Happiness Manager
Lennox
Happiness Manager
Lexie
Happiness Manager
Loki
Happiness Manager
Lucky
Happiness Manager
Marla
Happiness Manager
Nala
Happiness Manager
Pepsi
Happiness Manager
/ MANAGED INFRASTRUCTURE

Your technical backup for complete data quality.

At EASY-M, you get direct access to our engineers, who proactively monitor your setup. For maximum security, we use only GDPR-compliant communication tools (e.g. Mattermost), which we host ourselves on servers within the EU.
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