Every click, every view, the whole journey. By your rules.
Based in Dortmund since 2010, built by the team that leads the Tracking Lab at the BVDW.
A year of easy.TRACKING
Market leaders measure with easy.TRACKING
Tracking expertise since 2010
From the team that leads the Tracking Lab at the BVDW.
Attribution you control
Your own models, precise enough to settle commissions.
Precise, not estimated
No sampling, no modeling. Every event measured individually.
Everything tracking needs. And it grows as you grow.
What your ad platforms are missing today
No more five tabs and five different numbers.
You always know why a conversion ends up where it does.
Your data belongs to you. Not to a dashboard.
“With easy.TRACKING, we’ve created a data source that delivers granular raw data directly via Microsoft Fabric. […] Instead of wasting time exporting CSV files from different platforms, we now focus fully on deriving strategic insights.”
Just ask your tracking data.
Industry standard
We don't just measure. We set the industry's standards.
Member
Active in the Bundesverband Digitale Wirtschaft e.V. since 2013
Chair
Tracking Lab
Chair
Affiliate Marketing focus group
PerformixX Award winner
Best technical service provider 2025
Read the article →
Markus Wigbels
CEO of EASY-M, heads the Tracking Lab and the
Affiliate Marketing focus group at the Bundesverband Digitale Wirtschaft (BVDW) e.V.
Comparison
No more of the usual compromises
What you know from browser pixels and attribution tools, and what easy.TRACKING does instead.
Instead of
Pixels in the browser
→
With EASY-M
Server-side on your domain
Instead of
Every platform counts for itself
→
With EASY-M
One tracking setup for all channels, every purchase counts once
Instead of
Attribution as a black box
→
With EASY-M
Rules you define and can explain
Instead of
Data only in the vendor’s dashboard
→
With EASY-M
Raw data in your data warehouse
Instead of
Algorithms learn from incomplete data
→
With EASY-M
Complete conversions sent back to Meta and Google
Instead of
Sampling and extrapolation
→
With EASY-M
Every event measured individually, no sampling
Instead of
Built for reports
→
With EASY-M
Accurate enough to settle commissions
Instead of
Hotline hold queues and ever-changing contacts
→
With EASY-M
Direct contacts for your setup
One source of truth for all channels at Borussia Mönchengladbach
“Together with EASY-M, we developed a linear attribution model tailored to our use case and implemented it in our system. […] All the channels we use are integrated into the platform, which is a huge help in our day-to-day work.”
The right plan for your tracking
How to get started
Complete data in four steps
Switching from your current tracking is easier than you think. We support you from the first call all the way to go-live.
01 Get to know us
Free initial consultation
In a video call, we review your current tracking and show you where you're missing data today.
Clarity on your data gaps
02 Demo
Personal demo of easy.TRACKING
Server-side tracking, attribution and cost data from your ad channels, shown using your own use case.
Your own demo account
03 Go-live
Guided setup
Our experts set up tracking together with your team and support you all the way to go-live.
Your tracking goes live, set up together
04 Ongoing support
Support and optimization
We stay by your side and adjust the setup whenever your tech stack or the legal situation changes.
Direct contacts for your setup
Let's take a look at your tracking together.
You show us how you measure and attribute today, and we show you what additional data easy.TRACKING would capture.
Book a call with Sebastian