CASE STUDY EASY.WEBANALYTICS
Full control across all platforms
Where emotion meets precision: Borussia Dortmund isn't just a trailblazer on the pitch. To meet growing demands for data protection and precise user analysis, BVB relies on the analytics solution from easy Marketing as an alternative to Google Analytics.
The result is a comprehensive, legally compliant server-side infrastructure that turns the collected marketing data into a reliable foundation for digital growth while remaining fully privacy-compliant.
The result is a comprehensive, legally compliant server-side infrastructure that turns the collected marketing data into a reliable foundation for digital growth while remaining fully privacy-compliant.
Copyright: Borussia Dortmund
The highest level of data quality with easy.WEBANALYTICS
Better data. Better decisions. Better scaling.
More than 98% signal quality for BVB
Conventional browser pixels lose up to 30% of relevant data to ad blockers and restrictive privacy settings. Borussia Dortmund eliminates this uncertainty with complete first-party data collection from EASY-M.
The result is a near 1:1 representation of all fan interactions that works completely independently of third-party cookies, with over 98% accuracy.
The result is a near 1:1 representation of all fan interactions that works completely independently of third-party cookies, with over 98% accuracy.
Complete customer journeys for every user
Conventional tools often lose track of fans between channels. With EASY-M, BVB makes the fans' entire digital journey visible, from the first social media contact through the website to the final conversion in the shop.
We connect isolated data points into a true customer journey and uncover touchpoints that would otherwise remain hidden.
We connect isolated data points into a true customer journey and uncover touchpoints that would otherwise remain hidden.
Maximum stability during traffic peaks
Matchdays, jersey releases and Black Friday mean extreme traffic for BVB's systems in a very short time. While conventional tracking solutions often lag or lose data points under heavy load, EASY-M's server-side infrastructure remains rock-solid. We guarantee complete data collection, even when a hundred thousand fans access the site at the same time.
100% GDPR-compliant
Protecting data is the top priority. EASY-M guarantees 100% GDPR-compliant data collection by running the entire data infrastructure on server instances within the European Union.
This gives the club maximum insights with full sovereignty – compliant with GDPR and TDDDG, and with no data transfers to unsafe third countries (e.g. the USA).
This gives the club maximum insights with full sovereignty – compliant with GDPR and TDDDG, and with no data transfers to unsafe third countries (e.g. the USA).
Maximum efficiency for online marketing
Data precision
+25%
No more data gaps. First-party tracking bypasses the limitations of conventional browser blockers and captures conversions that Google Analytics would simply have ignored for technical reasons.
Data ownership
100%
Replacing Google Analytics with the EASY-M solution means that sensitive user information no longer flows unfiltered to third parties. BVB retains full data sovereignty.
Single Point of Truth
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Thanks to its high data quality, the system serves as a single point of truth and can pass the collected data on to advertising platforms. This drastically reduces the number of open browser tabs, since you no longer have to switch between individual ad managers and similar tools for reporting.
/ WHITE LABEL
Your platform. Your look.
The system can be customized to your corporate identity, so it feels like working in an in-house tool.
For Borussia Dortmund, for example, the typeface from its corporate design is stored in the system.
For Borussia Dortmund, for example, the typeface from its corporate design is stored in the system.
Copyright: Borussia Dortmund
The foundation for digital growth
How BVB turns technical hurdles into competitive advantages.
360° fan view
No more data silos. We link ticketing and merchandising data so the club knows exactly which stadium visitors also buy in the online shop.
98% tracking rate
Click data that convinces partners. Clickouts to sponsors are captured server-side and provide hard facts for negotiations.
Independence (first-party)
The data belongs to the club, not the browser. With consistent server-side tracking, BVB is independent of third-party cookies and the restrictions imposed by the tech giants.
ROAS maximization
Better signals for Meta & Google. Server-side “enrichment” of the data means ad campaigns are steered more efficiently, which saves marketing budget.
GDPR & compliance
Security “Made in Germany”. Because tracking runs server-side with no unwanted data outflow to the USA, data protection officers are happy.
Matchday performance
Stable when it matters. Whether it's a Champions League final or a jersey launch: the infrastructure scales automatically and handles any traffic load.
"For Borussia Dortmund, it was essential to achieve maximum transparency while ensuring comprehensive data protection. Above all, the aim was to break down our tracking and data silos and bring everything together in a single solution. With easy Marketing, we can now analyze user behavior across all platforms in a privacy-compliant way and improve our user experience every day."
Jannis Jersch, Head of Digital & Innovation,
Borussia Dortmund
Borussia Dortmund
Seamless integration into your marketing setup
Whether social media, affiliate or SEA on Google and Bing: the EASY-M platform connects to your existing tools in just a few clicks.
That way, all marketing insights flow automatically to where decisions are made.
That way, all marketing insights flow automatically to where decisions are made.
"In the past, I had to compile the KPIs from our platforms manually in Excel and still never felt I was seeing the full picture. Now all relevant KPIs come together in one dashboard. That saves me work every day and, above all, I can finally optimize campaigns based on hard facts instead of gut feeling and see immediately what really works and what doesn't."
Florian Sander, Digital Marketing Manager
Borussia Dortmund
Borussia Dortmund
/ HOW TO GET STARTED WITH EASY-M
Data sovereignty in just a few steps
We make switching to EASY-M simple, secure and fast. Our team supports you with the integration so you can focus on your business without any friction.
/ 01 - Introduction & analysis
Free initial consultation
In an initial video call, we analyze your current tracking setup together and identify your biggest data gaps.
/ 02 - Deep dive & strategy
Personalized platform tour & free demo
We show you exactly the features that move your business forward – from server-side tracking to automated sales reconciliation. Afterwards, we send you personalized demo access.
/ 03 - Full-service integration
Setup & launch
Our experts support you throughout the entire technical setup and guide you all the way to a successful go-live.
/ 04 - Ongoing support
Service support & optimization
We stay by your side after go-live, too. We proactively monitor your data flows and adapt the setup whenever your tech stack or the legal situation changes.