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Criteo

Optimize your Criteo campaigns with precise server-side tracking and Conversion API integration.
Paid Media & Social
About the companyLearn More

Get around ad blockers and tracking loss. Send verified conversion signals straight from your server to Criteo.

Your benefits with Criteo + EASY-M

  • Server-side tracking: Send events directly to Criteo via API, independent of the user's browser (ITP/iOS-proof).
  • ROAS optimization: Feed Criteo's algorithm with real revenue data for better bidding.
  • Data enrichment: Enrich signals with first-party data to improve matching in Criteo.
  • Cookie independence: Make your campaigns immune to third-party cookie blocking.

How it works

  1. Activate the integration: Select Criteo in the Integration Hub.
  2. Map events: Define which events (Purchase, Lead, Add-to-Cart) are sent to Criteo.
  3. Boost performance: Criteo receives better data and automatically optimizes your ad delivery.
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If you like, our engineers will guide you through onboarding, help with data mapping and make sure that even the most complex requirements and custom structures are integrated to fit your needs.
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