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Facebook

Optimize your Facebook campaigns with precise server-side tracking and Conversion API integration.
Paid Media & Social
About the companyLearn More

Get around ad blockers and tracking loss. Send verified conversion signals straight from your server to Facebook.

Your benefits with Facebook + EASY-M

  • Server-Side Tracking: Send events directly to Facebook via API, independent of the user's browser (ITP/iOS-proof).
  • ROAS Optimization: Feed Facebook's algorithm with real revenue data for better bidding.
  • Data Enrichment: Enrich signals with first-party data to improve matching in Facebook.
  • Cookie independence: Make your campaigns immune to third-party cookie blocking.

How it works

  1. Activate Integration: Select Facebook in the Integration Hub.
  2. Map Events: Define which events (Purchase, Lead, Add-to-Cart) are sent to Facebook.
  3. Boost Performance: Facebook receives better data and automatically optimizes your ad delivery.
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Complex setup?
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If you like, our engineers will guide you through onboarding, help with data mapping and make sure that even the most complex requirements and custom structures are integrated to fit your needs.
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