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freshworks

Sync leads and enrich records in freshworks in a privacy-compliant way using the emid (EASY-M ID).
CRM & Sales
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Connect marketing spend to real sales results. Import closed-won deals from freshworks to evaluate your marketing channels by actual revenue.

Your benefits with freshworks + EASY-M

  • Closed-loop reporting: Optimize campaigns based on signed contracts, not just leads.
  • Privacy-first enrichment: Use the emid (EASY-M ID) to enrich records in freshworks in a privacy-compliant way and match them seamlessly.
  • Lead injection: Push marketing leads straight into your freshworks pipeline.
  • Status sync: Automatically update affiliate commissions when a status changes in freshworks (e.g. cancellation or closed deal).

How it works

  1. Connect CRM: Authenticate via OAuth or API key.
  2. Map fields: Map freshworks fields (objects) to EASY-M parameters.
  3. Auto-sync: Data is exchanged automatically in the background.
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Complex setup?
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If you like, our engineers will guide you through onboarding, help with data mapping and make sure that even the most complex requirements and custom structures are integrated to fit your needs.
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