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GoogleAds

Optimize your Google Ads campaigns with precise server-side tracking and Conversion API integration.
Paid Media & Social
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Get around ad blockers and tracking loss. Send verified conversion signals straight from your server to GoogleAds.

Your benefits with GoogleAds + EASY-M

  • Server-side tracking: Send events directly to GoogleAds via API, independent of the user's browser (ITP/iOS-proof).
  • ROAS optimization: Feed the GoogleAds algorithm with real revenue data for smarter bidding.
  • Data enrichment: Enrich signals with first-party data to improve matching in GoogleAds.
  • Cookie independence: Make your campaigns immune to third-party cookie blocking.

How it works

  1. Activate the integration: Select GoogleAds in the Integration Hub.
  2. Map events: Define which events (purchase, lead, add-to-cart) are sent to GoogleAds.
  3. Boost performance: GoogleAds receives better data and automatically optimizes your ad delivery.
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