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GoogleBigQuery

Export cleansed raw data to GoogleAnalytics for in-depth analysis and company-wide reporting.
BI & Analytics
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Make EASY-M your single source of truth and feed validated marketing data into your data warehouse or BI tool, GoogleAnalytics.

Your benefits with GoogleAnalytics + EASY-M

  • Raw data access: Get access to unaltered event-level data for your analyses in GoogleAnalytics.
  • Cross-channel views: Combine affiliate data with other business metrics directly in GoogleAnalytics.
  • Native analytics: Alongside GoogleAnalytics, use our own first-party, server-side web analytics directly in EASY-M for fast insights.
  • Automated Pipelines: No more manual CSV exports. Data flows automatically via API or webhook.
  • Custom attribution: Use the raw data in GoogleAnalytics to calculate your own attribution models.

How it works

  1. Set up endpoint: Configure the data stream to GoogleAnalytics (e.g. via webhook or API key).
  2. Select Metrics: Choose which dimensions and metrics to transfer.
  3. Analyze: From now on, your dashboards in GoogleAnalytics update automatically.
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If you like, our engineers will guide you through onboarding, help with data mapping and make sure that even the most complex requirements and custom structures are integrated to fit your needs.
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