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GoogleDoubleClick

Optimize your GoogleDoubleClick campaigns with precise server-side tracking and Conversion API integration.
Paid Media & Social
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Get around ad blockers and tracking loss. Send verified conversion signals straight from your server to GoogleDoubleClick.

Your benefits with GoogleDoubleClick + EASY-M

  • Server-side tracking: Send events directly to GoogleDoubleClick via API, independent of the user's browser (ITP/iOS-proof).
  • ROAS optimization: Feed GoogleDoubleClick's algorithm with real revenue data for smarter bidding.
  • Data enrichment: Enrich signals with first-party data to improve matching in GoogleDoubleClick.
  • Cookie independence: Make your campaigns immune to third-party cookie blocking.

How it works

  1. Activate the integration: Select GoogleDoubleClick in the Integration Hub.
  2. Map events: Define which events (Purchase, Lead, Add-to-Cart) are sent to GoogleDoubleClick.
  3. Boost performance: GoogleDoubleClick receives better data and automatically optimizes your ad delivery.
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