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GoogleTagManager

Integrate GoogleTagManager seamlessly into your tech stack and maximize the performance and stability of your data pipelines.
Tech & Infrastructure
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Use EASY-M as your technical backbone to connect GoogleTagManager to your data infrastructure with high performance and security.

Your benefits with GoogleTagManager + EASY-M

  • Server-Side Execution: Move tracking logic to the server to protect browser performance when using GoogleTagManager.
  • Data Integrity: Ensure clean data flows between EASY-M and GoogleTagManager without "data drift" or data loss.
  • Flexible APIs: Use webhooks and API endpoints to control GoogleTagManager exactly the way your technical requirements demand.
  • Mobile & App Support: Connect app tracking data seamlessly with web events for a holistic view.

How it works

  1. Configure Setup: Enter the API keys or container IDs for GoogleTagManager.
  2. Define Triggers: Specify when data should be sent to GoogleTagManager and which data.
  3. Go Live: Test the connection in debug mode and put the stream live.
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If you like, our engineers will guide you through onboarding, help with data mapping and make sure that even the most complex requirements and custom structures are integrated to fit your needs.
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