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Instagram

Optimize your Instagram campaigns with precise server-side tracking and Conversion API integration.
Paid Media & Social
About the companyLearn More

Get around ad blockers and tracking loss. Send verified conversion signals straight from your server to Instagram.

Your benefits with Instagram + EASY-M

  • Server-side tracking: Send events directly to Instagram via API, regardless of the user's browser (ITP/iOS-proof).
  • ROAS optimization: Feed Instagram's algorithm with real revenue data for better bidding.
  • Data enrichment: Enrich signals with first-party data to improve matching in Instagram.
  • Cookie independence: Make your campaigns immune to third-party cookie blocking.

How it works

  1. Activate the integration: Select Instagram in the Integration Hub.
  2. Map events: Define which events (Purchase, Lead, Add-to-Cart) should be sent to Instagram.
  3. Boost performance: Instagram receives better data and automatically optimizes your ad delivery.
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Complex setup?
Enterprise support.

If you like, our engineers will guide you through onboarding, help with data mapping and make sure that even the most complex requirements and custom structures are integrated to fit your needs.
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