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Outbrain

Optimize your Outbrain campaigns with precise server-side tracking and Conversion API integration.
Paid Media & Social
About the companyLearn More

Get around ad blockers and tracking losses. Send verified conversion signals straight from your server to Outbrain.

Your benefits with Outbrain + EASY-M

  • Server-side tracking: Send events directly to Outbrain via API, independent of the user's browser (ITP/iOS-proof).
  • ROAS optimization: Feed Outbrain's algorithm with real revenue data for smarter bidding.
  • Data enrichment: Enrich signals with first-party data to improve matching in Outbrain.
  • Cookie independence: Make your campaigns immune to third-party cookie blocking.

How it works

  1. Activate the integration: Select Outbrain in the Integration Hub.
  2. Map events: Define which events (Purchase, Lead, Add-to-Cart) should be sent to Outbrain.
  3. Boost performance: Outbrain receives better data and automatically optimizes your ad delivery.
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If you like, our engineers will guide you through onboarding, help with data mapping and make sure that even the most complex requirements and custom structures are integrated to fit your needs.
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