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Taboola

Optimize your Taboola campaigns with precise server-side tracking and Conversion API integration.
Paid Media & Social
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Get around ad blockers and tracking loss. Send verified conversion signals straight from your server to Taboola.

Your benefits with Taboola + EASY-M

  • Server-side tracking: Send events directly to Taboola via API, independent of the user's browser (ITP/iOS-proof).
  • ROAS optimization: Feed Taboola's algorithm with real revenue data for smarter bidding.
  • Data enrichment: Enrich signals with first-party data to improve matching in Taboola.
  • Cookie independence: Make your campaigns immune to third-party cookie blocking.

How it works

  1. Activate the integration: Select Taboola in the Integration Hub.
  2. Map events: Define which events (Purchase, Lead, Add-to-Cart) are sent to Taboola.
  3. Boost performance: Taboola gets better data and optimizes your ad delivery automatically.
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If you like, our engineers will guide you through onboarding, help with data mapping and make sure that even the most complex requirements and custom structures are integrated to fit your needs.
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