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TikTok

Optimize your TikTok campaigns with precise server-side tracking and Conversion API integration.
Paid Media & Social
About the companyLearn More

Get around ad blockers and tracking loss. Send verified conversion signals straight from your server to TikTok.

Your benefits with TikTok + EASY-M

  • Server-side tracking: Send events directly to TikTok via API, independent of the user's browser (ITP/iOS-proof).
  • ROAS optimization: Feed TikTok's algorithm with real revenue data for better bidding.
  • Data enrichment: Enrich signals with first-party data to improve matching in TikTok.
  • Cookie independence: Make your campaigns immune to third-party cookie blocking.

How it works

  1. Activate the integration: Select TikTok in the Integration Hub.
  2. Map events: Define which events (Purchase, Lead, Add-to-Cart) are sent to TikTok.
  3. Boost performance: TikTok receives better data and optimizes your ad delivery automatically.
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If you like, our engineers will guide you through onboarding, help with data mapping and make sure that even the most complex requirements and custom structures are integrated to fit your needs.
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