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X(Twitter)

Optimize your campaigns on X(Twitter) with precise server-side tracking and Conversion API integration.
Paid Media & Social
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Get around ad blockers and tracking loss. Send verified conversion signals straight from the server to X (Twitter).

Your benefits with X(Twitter) + EASY-M

  • Server-side tracking: Send events directly to X (Twitter) via API, independent of the user's browser (ITP/iOS-proof).
  • ROAS optimization: Feed the X (Twitter) algorithm with real revenue data for smarter bidding.
  • Data enrichment: Enrich signals with first-party data to improve matching in X (Twitter).
  • Cookie independence: Make your campaigns immune to third-party cookie blocking.

How it works

  1. Activate the integration: Select X (Twitter) in the Integration Hub.
  2. Map events: Define which events (Purchase, Lead, Add-to-Cart) should be sent to X (Twitter).
  3. Boost performance: X (Twitter) receives better data and automatically optimizes your ad delivery.
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Complex setup?
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If you like, our engineers will guide you through onboarding, help with data mapping and make sure that even the most complex requirements and custom structures are integrated to fit your needs.
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