/ SOLUTIONS

Brands & e-commerce

Take back full control of your shop. Stop signal loss to Meta & co., optimize your customer acquisition costs (CAC) and connect your shop data directly to your CRM.

Challenge

Rising ad costs and inaccurate tracking make it harder and harder to scale your store profitably. Cookie banners and browser blockers cost you valuable data, leaving your ad algorithms to optimize blindly. The result: you spend money on ads without knowing exactly which channel actually drives profit.

Solution

We give you back full ownership of your data. Our first-party infrastructure closes the gap between website visit, product data feed and actual purchase. Direct server-side matching sends clean signals back to your marketing channels, so you can lower your CAC and finally steer your ROAS precisely again.

How teams use EASY-M
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Signal recovery: Set up server-side tracking that ad blockers can't suppress.
Data enrichment: Automatically enrich your leads with company data and purchase history.
Sales matching: Automatically match store orders with your marketing data to measure true profitability.‍
Algorithm training: Feed Meta & Google AI with 100% accurate conversion data for better targeting.
Feed optimization: Sync your product data feed with real performance signals so you only run ads for profitable, in-stock products.

Key result

25%

Lower customer acquisition costs (CAC) thanks to better signal quality.

In competitive e-commerce – whether fashion, D2C brands or technical equipment – you face a harsh reality: ad costs are rising while data quality is falling. If your marketing decisions rely on incomplete reports, you burn budget every single day. Long, cross-device customer journeys make it almost impossible to see the true value of a new customer (LTV) right away.

We bring precision back to your marketing. Our platform connects every customer touchpoint – from the first click in the browser to the final checkout in your store – in one seamless, intelligent infrastructure. You get the visibility and automation you need to scale efficiently and leave your competitors behind on data.

Typical challenges for e-commerce teams

Attribution gaps: You don't know exactly which channel actually triggered the sale.
High wastage: Your ad algorithms learn from wrong or incomplete data.
Static product data feed: Your ads promote products with poor margins or with outdated tracking data in the feed.
Fragmented data: Store data, marketing platforms and CRM data don't speak the same language.

How we help you

We replace unstable client-side tracking with a robust server-side solution. From automatically enriching your customer data to intelligently managing your product data feeds, your marketing team can finally optimize based on facts instead of estimates.

Our platform helps brands:

Maximize CAPI performance: Send 100% accurate events to Meta and Google.
Measure true profitability: Connect your back-end sales with your ad spend.
Load product data feeds intelligently: Use first-party signals to enrich your feeds for Google Shopping and Meta Dynamic Ads with real conversion data.
Complete customer profiles: Learn more about your customers from the very first lead contact.

The result?

25% lower CAC through more precise targeting.
Higher feed efficiency: Less ad spend on slow sellers thanks to data-driven feed management.
100% tracking stability regardless of browser updates.

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/ NEXT STEP

Feed the ad platforms better signals.

Your campaigns are only as good as the data you feed them. Use our server-side infrastructure to supply Meta CAPI and Google Enhanced Conversions with 100% real data – fully automated. Server-side tag manager included.

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