Legal & compliance
- Data anonymization: Filter out IP addresses and personal attributes directly on your server before any data reaches Meta or Google.
- EU hosting: Use server locations in Germany and Europe to avoid transferring data to third countries.
- Consent enforcement: Tie your tracking strictly to your consent management platform (CMP), so only permitted data is processed.
- First-party setup: Avoid the legal gray areas of third-party cookies with a clean first-party domain concept.
With the GDPR, the TTDSG and the end of the Privacy Shield, legal departments and data protection officers are under enormous pressure. Marketing needs data to steer campaigns, while compliance requirements keep restricting tracking further. Today, the biggest risk for modern companies is no longer just a low ROAS, but a cease-and-desist letter or a fine for unlawful data transfers to US tech giants.
We resolve this conflict. Our platform acts as a secure gateway between your website and the ad platforms. On your own server, you decide which data is shared, how it is anonymized and where it is stored. This future-proofs your business and protects your customers' most valuable asset: their privacy.
Typical challenges for Legal & Compliance teams
- Uncontrolled data leakage: Standard pixels often send personal data (e-mail addresses, IP addresses) to the US without any filtering.
- Consent gray areas: Many tracking systems ignore user choices or track in a legal gray area.
- No data ownership: When data is sent straight from the browser to Google, you lose control over exactly what is transmitted.
- Complex documentation requirements: Without a central infrastructure, it is almost impossible to prove exactly which data point went where in the event of an audit.
How we help you
Our server-side infrastructure gives you a "privacy gateway" and full control over your data stream. Instead of loading hundreds of pixels in the user's browser (which increases risk), you send a single, controlled stream to your own proxy server. There, the data is cleaned according to your rules before it is passed on to partners such as Meta or Google.
How our platform helps compliance teams:
- PII filtering: Automatically detect and remove e-mail addresses or names from event data.
- EU cloud infrastructure: Hosting on European servers to meet the highest security standards.
- Transparent data paths: One central place where you can define and document exactly which data goes to whom.
- First-party attribution: Legally sound tracking via your own subdomain instead of insecure third-party cookies.
The result?
- Legal certainty: A setup that lets data protection officers sleep soundly.
- Future-proof: Ready for upcoming browser restrictions and changes in legislation.
- Better reputation: Position yourself as a responsible company that takes its users' privacy seriously.
