/ SOLUTIONS

Publishers & partners

The infrastructure for leading portals and loyalty programs. Secure your attribution across thousands of partner shops, eliminate tracking losses caused by browser blockers and give your merchants maximum data transparency.

Challenge

When you route massive click volumes from your portals or apps to thousands of partner shops, accurate attribution is your most valuable asset. Yet ITP, tracking prevention and faulty pixel setups on the merchant side cause huge numbers of conversions to be lost. For you, that means not only direct revenue loss but also intense pressure to justify results to your partners, whose performance disappears into the “fog”.

Solution

We provide the technology foundation for large-scale partner infrastructures. Our server-side engine ensures that the click ID chain between your portal and the partner shop never breaks. With first-party attribution and server-to-server communication, you make sure every sale is attributed correctly – regardless of browser restrictions or merchants’ faulty client-side pixels.

How teams use EASY-M
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Enterprise S2S attribution: Uses high-availability server-to-server APIs to match click and conversion data without going through the browser.
First-party recovery: Replaces unreliable third-party cookies with stable first-party identifiers that still attribute accurately days later.
Merchant validation: Gives your partner shops verified reporting that minimizes discrepancies between portal data and the shop backend.
White-label infrastructure: Runs all tracking under your own domain to ensure maximum trust and technical independence.

Key result

18%

Higher measurable commission revenue by closing attribution gaps.

For operators of large partner portals, loyalty programs or payment apps with shopping integration, accurate tracking is the foundation of the business model. When giants like Klarna or Payback send traffic to brands, the technical bridge has to hold. A "device break" (click in the app, purchase on desktop) or a cookie deleted by ITP must never cost you the commission.

Our platform is built to secure exactly these high-volume data streams. We act as the invisible but highly stable layer between your portal and thousands of partner destinations. This makes your business model future-proof and protects your margins against the growing erosion of browser data.

Typical challenges for enterprise publishers

Conversion leakage on the merchant side: You deliver perfect traffic, but tracking breaks down in the partner's shop, and you lose the commission.
App-to-web hurdles: Users switch from your app to the shop's mobile browser, where conventional tracking methods often fail instantly.
Scalability & latency: With millions of clicks, the tracking system must not slow down the user experience with sluggish redirects.
Lack of data ownership: You depend on whatever the partner reports back to you, with no verified data source of your own.

How we help you

We upgrade your infrastructure to first-party standards. With our server-side technology, you capture the moment of the click in your own environment and pass this information on to the merchant in a tamper-proof way. We help you set up server-to-server postbacks so that you receive the conversion notification directly from the partner's backend, completely independent of cookie banners or ad blockers.

Our platform helps publishers:

Save revenue from device breaks: Securely links user identities across different devices and sessions.
Improve partnership quality: Delivers data to your merchants that is clean enough to feed their own algorithms (e.g. for dynamic ads).
Prevent fraud (fraud protection): Verifies conversions in real time and stops fake events from being billed.
Stay fully compliant: Acts as a first-party instance and meets the highest data protection standards for enterprise customers.

The result?

Significant increase in measurable conversions (often by double-digit percentages).
Greater technological independence from the major browser vendors.
Enterprise-grade stability: An infrastructure that holds up even during peak events (Black Friday, etc.).

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/ NEXT STEP

Feed the ad platforms better signals.

Your campaigns are only as good as the data you feed them. Use our server-side infrastructure to supply Meta CAPI and Google Enhanced Conversions with 100% real data – fully automated. Server-side tag manager included.

Upgrade your tracking pipeline View integrations