Under the motto “Consent meets Conversion”, easy Marketing GmbH is expanding its product portfolio and opening a new office in Düsseldorf with André Koegler
André Koegler (Performance Consultant, easy Marketing GmbH): “Building up the Düsseldorf office, and working with Markus Wigbels and Thomas Goschnick to keep driving a growth-oriented company forward with an expanded product portfolio in a changing market, is an incredibly exciting challenge that I’m very much looking forward to.”
Based in Dortmund, easy Marketing GmbH has been providing tracking and analytics software for performance marketing for almost 10 years.
Its offering ranges from tracking switches, tag management, private affiliate program software and customer journey analysis to agency and network solutions. Its clients include many large and mid-sized advertisers such as the OTTO Group, Deutsche Bahn and Douglas, as well as agency clients Blue Summit, The Reach Group and, most recently, ARTEFACT, which use the system as a performance tracking network.
André Koegler brings almost 20 years of agency experience in performance marketing. He is a co-founder of The Reach Group GmbH and most recently worked as a consultant specializing in tracking and data protection.
As the online market changes, data protection and user consent have become major topics in performance marketing. Website visitors may now only be tracked using personal data once they have given their consent. Consent management therefore has a direct impact on conversion tracking. This affects not only technical processes but also forces advertisers to rethink their approach. Every channel has to be reviewed for data protection compliance and adjusted where necessary.
André Koegler will now advise advertisers and publishers on consent management and tracking, bringing data protection and marketing together. He will support easy Marketing GmbH in its further growth and will head the new Düsseldorf office.
Markus Wigbels (Managing Director, easy Marketing GmbH): “We’re delighted to have brought André Koegler, a highly experienced and sought-after professional, onto our team. As a longtime friend of the company, André won us over with his ideas, his vision and his almost boundless ambition, and we decided to take the road ahead together. We believe that with his expertise, his foresight and his industry network, André will help us take easy Marketing GmbH to an even higher level.”
