Markus Wigbels, CEO of easy Marketing GmbH, has been elected the new Chair of the Affiliate Marketing Focus Group at the German Association for the Digital Economy (Bundesverband Digitale Wirtschaft, BVDW) e.V. He takes over with immediate effect from André Koegler, who is stepping down from the board.
Alongside many years of industry experience, Markus also brings a track record in association work. Most recently, he served as Deputy Chair of the Affiliate Focus Group. He also leads the technical Tracking Lab and the Link Decoration working group, which focuses on future-proof tracking standards in online marketing.
The Affiliate Marketing Focus Group is a key body within the BVDW. It brings together experts from networks, advertisers, agencies and technology providers to develop standards, guidelines and innovations for sustainable, high-performing affiliate marketing. Policymakers also turn to the group for advice.
In addition to Markus, the following members were elected to the new board:
- Kristina Gärtner (uppr GmbH) – Deputy Chair
- Denis Waurick (Artefact Germany GmbH) – Deputy Chair
- Andreas Sasnovskis (AdClash by Oliro GmbH) – Deputy Chair
“Performance measurement in online marketing, and in affiliate marketing in particular, is undergoing massive change – technologically, regulatorily and strategically. I look forward to actively shaping this transformation together with the new board, developing future-proof solutions for the industry and providing guidance – on technical questions as well as on the strategic evolution of business models in affiliate marketing.”
– Markus Wigbels
Congratulations to Markus and the entire new board on their election – we wish them every success and plenty of energy for the term ahead!
