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Spotify

Optimize your Spotify campaigns with precise server-side tracking and Conversion API integration.
Paid Media & Social
About the companyLearn More

Get around ad blockers and tracking losses. Send verified conversion signals straight from your server to Spotify.

Your benefits with Spotify + EASY-M

  • Server-side tracking: Send events directly to Spotify via API, independent of the user's browser (ITP/iOS-proof).
  • ROAS optimization: Feed Spotify's algorithm with real revenue data for better bidding.
  • Data enrichment: Enrich signals with first-party data to improve matching in Spotify.
  • Cookie independence: Make your campaigns immune to third-party cookie blocking.

How it works

  1. Activate the integration: Select Spotify in the Integration Hub.
  2. Map events: Define which events (Purchase, Lead, Add-to-Cart) are sent to Spotify.
  3. Boost performance: Spotify receives better data and automatically optimizes your ad delivery.
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If you like, our engineers will guide you through onboarding, help with data mapping and make sure that even the most complex requirements and custom structures are integrated to fit your needs.
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