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/ SOLUTIONS

One platform that
connects all your teams

Say goodbye to siloed tools and data chaos. Our platform integrates seamlessly into your tech stack, eliminates manual processes and ensures complete attribution across all channels.
/ SOLUTION

Brands & e-commerce

Take back full control of your shop. Stop signal loss to Meta & co., optimize your customer acquisition costs (CAC) and connect your shop data directly to your CRM.
Challenge
Rising ad costs and inaccurate tracking make it harder and harder to scale your store profitably. Cookie banners and browser blockers cost you valuable data, leaving your ad algorithms to optimize blindly. The result: you spend money on ads without knowing exactly which channel actually drives profit.
Solution
We give you back full ownership of your data. Our first-party infrastructure closes the gap between website visit, product data feed and actual purchase. Direct server-side matching sends clean signals back to your marketing channels, so you can lower your CAC and finally steer your ROAS precisely again.
Key result
25%
Lower customer acquisition costs (CAC) thanks to better signal quality.
Details
/ SOLUTION

Performance & affiliate agencies

Your own tracking infrastructure for maximum results. Solve signal loss, secure your clients' attribution and create new revenue streams with white-label technology.
Challenge
Browser restrictions such as ITP and ad blockers can make up to 30% of your conversions disappear into the “fog”. For you as a performance agency, that means falling ROAS in your dashboards, intense pressure to justify results to clients and shrinking margins, because your algorithms can no longer optimize efficiently.
Solution
We give you a turnkey first-party tracking engine. With our white-label solution, you host tracking on your own domain (or your client’s). This restores signal stability to Meta, Google and affiliate networks and makes you an indispensable technology partner for your clients.
Key result
100%
Data control through your own first-party infrastructure and white-label hosting.
Details
/ Industry

Publishers & partners

The infrastructure for leading portals and loyalty programs. Secure your attribution across thousands of partner shops, eliminate tracking losses caused by browser blockers and give your merchants maximum data transparency.
Challenge
When you route massive click volumes from your portals or apps to thousands of partner shops, accurate attribution is your most valuable asset. Yet ITP, tracking prevention and faulty pixel setups on the merchant side cause huge numbers of conversions to be lost. For you, that means not only direct revenue loss but also intense pressure to justify results to your partners, whose performance disappears into the “fog”.
Solution
We provide the technology foundation for large-scale partner infrastructures. Our server-side engine ensures that the click ID chain between your portal and the partner shop never breaks. With first-party attribution and server-to-server communication, you make sure every sale is attributed correctly – regardless of browser restrictions or merchants’ faulty client-side pixels.
Key result
18%
Higher measurable commission revenue by closing attribution gaps.
Details
/ SOLUTION

Finance & operations

High-precision tracking infrastructure for financial service providers. 100% GDPR-compliant. 0% data loss.
Challenge
In many companies, there is a huge gap between marketing spend, closed sales and the money that actually arrives in ERP/accounting. Manually reconciling invoices, faulty lead data and unclear attribution paths lead to inefficient processes. Finance teams often spend days matching Excel lists instead of steering strategically – while restrictive browsers block up to 30% of the original marketing signals.
Solution
We close this gap with a self-contained server-side infrastructure. Through intelligent data enrichment and automatic sales reconciliation, we connect marketing events directly to your financial KPIs. You see not only what a lead cost, but also, in real time, when and how much revenue it actually generated. Because our solution works without any US touchpoints, this data flow is 100% GDPR-compliant and bank-grade secure – with no manual data entry.
Key result
0%
Data transfer outside the EU
Details
/ Industry

Legal & compliance

Make your tracking legally secure and GDPR-compliant. Protect your users' privacy without losing valuable marketing data – thanks to first-party infrastructure and full data sovereignty in the EU.
Challenge
The legal requirements for web tracking keep getting stricter. Insecure data transfers to third countries (the US issue) and strict consent rules mean that many companies either track illegally or accept massive data loss. A wrong setup here means not just poor data, but real legal risks and heavy fines.
Solution
We give you a privacy-first infrastructure. With our server-side setup, personally identifiable information (PII) is anonymized or filtered before it ever reaches a third-party server. You keep full control (data ownership) over every data point and host your infrastructure within the EU in compliance with the GDPR.
Key result
100%
GDPR-compliant data control and hosting within the EU.
Details
/ SUCCESS STORIES

Solutions for complex challenges

/ 01
Throughout our long-standing partnership, EASY-M has always delivered tailored, innovative solutions for our highly complex requirements and supports us with fast service and sound advice whenever challenges arise. The collaboration is outstanding on a personal level, too!
Andreas Erler
Expert Online Marketing Analytics,
Otto GmbH & Co. KG
/ 02
For Borussia Dortmund, it was essential to achieve maximum transparency while ensuring full data protection. Above all, this meant breaking down our tracking and data silos and bringing them together in a single solution. With easy Marketing, we can now analyze user behavior across all platforms in a privacy-compliant way and improve our user experience every single day.
Jannis Jersch
Head of Digital & Innovation,
Borussia Dortmund
/ 03
For us, EASY-M is a driver of innovation that manages to translate our complex, constantly changing requirements into a tailored system – with data protection and security built into its DNA. We are very happy with both the technology and the expert support, and have gained a valuable long-term partner.
Jana Kunz
Senior Manager Digital Marketing,
Ernsting's Family GmbH
/ 04
We have been working very successfully with EASY-M for several years. They always respond to individual wishes and requirements and implement them quickly and flexibly. Whether it's private network technology, tracking switches or customer journey analyses, they always rise to complex requirements and can develop and apply tailored solutions. Working with them on a personal level is also a lot of fun.
Markus Kellermann
Managing Director, mai xpose 360 GmbH
/ 05
In the past, I had to compile the KPIs from our platforms manually in Excel – and still never felt I was seeing the full picture. Now all relevant KPIs come together in one dashboard. That saves me work every day and, above all, I can finally optimize campaigns based on hard facts instead of gut feeling – and see immediately what really works and what doesn't
Florian Sander
Digital Marketing Manager, Borussia Dortmund
/ MANAGED INFRASTRUCTURE

Your technical backup for complete data quality.

At EASY-M, you get direct access to our engineers, who proactively monitor your setup. For maximum security, we use only GDPR-compliant communication tools (e.g. Mattermost), which we host ourselves on servers within the EU.
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integrations