Updates & Insights

The K5 Future Retail Conference takes place in Berlin from June 23 to 24, 2026. easy Marketing will be there with a booth.

It is with deep shock that we say goodbye to our colleague and friend Marc Heß. With his sense of humor, his extraordinary dedication and his willingness to help, he left his mark on our team and on many people far beyond it.

Without a solid data foundation, digital advertising is hardly profitable, and personalised user experiences are simply impossible without data.

An important signal for the advertising industry: the IAB Transparency and Consent Framework (TCF) remains permitted – and with it the technical foundation for consent management across publishers. This matters especially for view and post-view attribution, where easy Marketing relies heavily on the TCF standard.

IAB Europe is tightening enforcement of its TCF 2.0 framework.

When is a consent layer really mandatory? We explain which cookies require explicit consent and how you can strike the balance between legal certainty and valuable marketing data.

What does the ruling mean for performance and affiliate marketing, and what measures has easy.MARKETING already taken?

Without a solid data foundation, digital advertising is hardly profitable, and personalised user experiences are simply impossible without data.

For many companies, affiliate marketing has become a cornerstone of the marketing mix for extending reach and increasing revenue.

On 1 July 2023, Google is replacing Google Universal Analytics with Google Analytics 4.

Public or private network: which is the right choice? We show you the differences as well as the pros and cons.

The Affiliate Marketing focus group of the German Association for the Digital Economy (Bundesverband Digitale Wirtschaft e.V., BVDW) has published a tracking compendium for the affiliate industry.